PizzaExpress: Bankside
Larking around by the river

With a brief to make the most of the fabulous views of the Thames and St Paul's it is no wonder that our vision for the refurbishment of PizzaExpress Bankside took direct inspiration from it's setting.



A welcoming entrance was created with curved banquette seating. Large scale letters in sandblasted oak are linked to signage on the Quayside.



In fact vistors and locals alike will always be sure of their locality, with a striking 16m wide graphic representation of the restaurant's position on the Thames.



Objects found washed up on the banks are the subject of large framed photographs, which are hung against monochrome PizzaExpress stripes. They also provide the stimulus for the bespoke "mudlarking" wallpaper.





The two week refurbishment has had a positive impact all round. Our client is happy, restaurant staff have renewed enthusiasm and an increase in trade suggests that customers are enjoying the food as well as the stunning view.

Watermead : Greener Leicester Award!
Climate Trail Wins Award!

Greener Leicester Awards Winner!
 
We are very proud to announce that The Climate Trail at Watermead Country Park won the 'Best Environmental Contribution by a Major Project' at the Greener Leicester Awards this week!

One of only 7 awards given out each year to celebrate the efforts of local schools, businesses and organisations in the pursuit of a greener city.

The Climate Trail was a fun and unusual project for Creed, developing play and educational features for an underused area of the park. We worked closely with the Local Authority to develop and implement the ideas and structures as part of a substantial investment in the park.

We are looking forward to working with the team on future local and community projects!



Link to the OneLeicester website:
www.oneleicester.com/greenerleicester/awards/

Pizza Express : Euston Road
Booked Stripes

A busy restaurant on an even busier thoroughfare called for strong and dynamic design decisions from the team.



The new Pizza Express design elements have been cleverly incorporated by Creed. Solid red leather banquette and detailed bespoke wallpaper create a strong colour palette with the black and white striped columns and crisp white tiling.



Bespoke canvas artworks, created by Creed, celebrate key British authors – referencing the British Library opposite the restaurant.


 
The strong architectural layout of the space has been exploited to allow good customer and staff interaction, whilst also creating clear zones and defined seating areas. Key brand values of encouraging conversation amidst crisp design and the theatre of the Pizzaiolo are successfully defined here by Creed.
 

 
  
 
  

Pizza Express : Camberley
Surrey

With new and refurbished competition nearby, this restaurant was in need of refreshing and updating to retain and strengthen its key position.


 
Creed created a scheme with the client team to maximise on the extensive shopfront and high footfall. The dark and dated interior has been replaced with bright white matt and gloss tiling, new grey-stained solid oak floor and fresh green leather upholstery and acoustic rafts. 



The new Pizza Express signature elements have been incorporated – circular leather booths with striped pendants and a simplified colour and materials palette.
 
Bespoke artwork and wallpaper draw on the rich local military heritage with greens, browns and patterns inspired by military disruption camouflage. A subtle integration of these elements creates a link to the local area, without overpowering the design.


 
Carrara marble table tops are combined with new ‘Catifa’ twin colour chairs. Display units showcase key ingredients and Pizza Express products. Striped tiling encases columns and punctuates the space.



 

Pizza Express : High Holborn

Much needed colour and texture was brought to this city centre restaurant as part of the ongoing Pizza Express refurbishment programme. Key brand design elements have been incorporated, whilst adding layers of interest through detailed graphic and material choices.


 
Glass and dark grey metalwork display units showcase Pizza Express products and key ingredients.


 
Striped pendants and acoustic panels add both visual interest and practical improvement.
Carrara marble tops are coupled with crisp white Arper ‘Catifa’ chairs to the ground floor dining room.



Wallpaper was created by Creed referencing the local historical connections with marine time pieces and their creators. Laser cut acrylic cogs and detailed colour illustrations of watch parts are hung on the walls and mirrored panels.