INTERIOR SCHEME AND BRAND IDENTITY FOR A GRAB-AND-GO CONCEPT

Stone Willy’s Kitchen is situated in the West Midlands, Longbridge development. Working closely with the client team, Creed identified and developed the brand style ready for introduction into the High Street.

The design concept features small shots of vivid colour to compliment the natural materials and textures that make up the retail display. Materials were selected that were durable and contemporary to attract customers from Longbridge Business Park and Bournville College.

Our understanding of the client’s operational requirements meant that we could intelligently design the equipment layout

The original design concept introduced an external dining area to the outlet

Visuals & sketches enabled us to share our vision for this café design

Sketchy visuals were utilised to convey this grab-and-go concept design

Spatial organisation was key within the small footprint to ensure a clean, fast customer turnaround.

Our understanding of the client’s operational requirements meant that we could intelligently plan the equipment layout for maximum efficiency.

Key elements of the design approach were then integrated into concessions across various locations.

The outlet has a contemporary industrial feel but with a warmth that will be inviting to customers.

A variety of textures, creative use of typography and strong splashes of colour, help to differentiate it from its competitors.

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